Immersive technologies are really taking a big push. The market is bursting with new and innovative applications, and Virtual Guided Tours are a great example of that.
There are lots of virtual tour types with different functionalities, some of them are made to show real estate houses through 3D scanning, static panoramas with hotspots for museums, 3D staging to perceive how the place will look like, panoramic videos from places (e.g: a 360 time lapse), and lots of many add-ons that help you sell your product/service.
But one thing I always feel is that these virtual tours are not engaging enough. Professionals make a excellent work on capturing, editing and producing the content…but they miss engagement, they miss a story.
Of course there are lots of good engaging VR storytelling content, but they often miss some business/marketing basic aspects.Virtual Guided Tours are the perfect concept that mixes and uses all the missing aspects from business to engagement.
With Cyango we are taking the first steps towards engaging and lead generating virtual guided tours.
What are Virtual Guided Tours?
The main goal of a guided tour is to enrich you with new and valuable information, and at the same time, having fun on the way.
Every business must have engaging content to create new leads to potencial prospects, and virtual guided tours are one of the best examples to use.
Think of video, which is considered the “king” of content. Now imagine video, in 360 degress, with interactions, access to detailed information on the fly, with ready to buy elements, and all of that while telling a good story.
Those ingredients are what makes the next level of video content for business.
Cyango is a software that helps you doing this with little knowledge of the technical aspects of building a virtual tour. Allowing you to focus on what’s important: a good story.
Virtual Guided Tours apply to every business sector, you just have to tell a story.
According to a study made by coast2coast and Adobe Scene7 Viewer, travelers are 150% more engaged, 48% more convinced to book and 92% say it’s essential hotels having virtual tours.
With a virtual guided tour the chances are even bigger with storytelling.
Where the user can have a better space perception, while interacting with the hosts of the place, creating the first impressions.
So one first big advantage for your business: if you invest in creating a good story, with a virtual guided tour, you’ll guarantee the viewer always gets a good impression, generating leads more easily.
I can also tell a good story with traditional video, so what’s the difference?
Everyone can tell a good story through traditional video…BUT the major difference is that a virtual guided tour is interactive in ways not possible on mostly used video platforms (Youtube, Vimeo, etc).
What if you are a Museum and want to create a special virtual guided tour allowing viewers to interact with 3D scans of real sculptures, with audio guide. With Cyango you can do this.
Typical Virtual Tours have lots on navigation points. Professionals often go scan the whole house and make a digital twin of it, and usually force the viewer to walk the whole house to see the main points. For me this is not engaging enough, the technology is great, the quality is great, but misses engagement. Most of the times the viewer gets lost inside the house, missing important details. Nowadays the market is using the so called “Live Guided Tours” where you can talk via video chat with the owner/host. In my opinion, few people will use this feature. It’s like going to a dress store and have a collaborator forcing the conversation with “Can I help you?”, most of the times you’ll avoid the question.
For real estate, trust in the agent is everything. If you show an empty house without guidance, you are probably doing virtual tours wrong. The person gets interested in the house because necessity, but if you guide your client through the house with a good storyboard, probably you’ll close the deal. This could be done with traditional video…BUT once again, if you want to differentiate from other real estate agents, you may want your video to be interactive and show a better perception of the place, and make the viewer feel like it’s there. This is a great selling point, and the house will sell itself with the help of a virtual guided tour.
As of 2020, we are still fighting against COVID-19, and Tourism economics is really suffering. Virtual Guided Tours come to the rescue.
Hotels, Restaurants, Tourism Activities and Rural Tourism can explain how they are approaching the safety and hygiene standards in their places. For example, explaining the recommend process when you enter the house, and showing how the social distancing is being maintained when you are on the esplanade, and can feel safe drinking your favorite wine.
Portugal is a great case study on implementation of safety measures and promoting it. It’s a protocol that guarantees a safe & clean place, and this can be easily integrated and showed in a virtual guided tour.
If you want your virtual tour to spread all over the world, you need to make sure everyone understands it. Language is the first barrier to break. And in storytelling there are some fundamental features that need to be present, like subtitles or audio in multiple languages. Also gesture language could be implemented on the virtual tour.
The best way is to tell a story. A rich interactive story.
If you are convinced, please learn more at https://www.cyango.com
Also take a look at the 9 advantages of having a virtual tour here.